![]() All this data feeds the nefarious algorithms that manipulate what you buy, think and do. Right now, 70% of the emails you receive are laced with secretive trackers that send information back to their handlers-have you opened the email, when and how often where were you when you read the content and what device were you using. ![]() ![]() The other critical innovation that Apple will bring with iOS 15 will likely be as big a hammer blow to the data marketing industry as App Tracking Transparency and blocking third-party web tracking cookies by default in Safari. Illustrative report of top-10 web trackers over 30 days on Safari Apple Safari / has been publicly cracking down on Facebook with App Tracking Transparency and doing the same to Google by adding new privacy innovations to Safari to tempt users away from market-leading Chrome and enhancing other apps, notably Maps, to pull its users away from Google’s data-hungry ecosystem.
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